A Profile of Rosy [Return to Top]
Top Producer

This year Rosy celebrates 32 years of dedicated work in sales, marketing, and public relations. She started her career in the entertainment field as an assistant to the producer of a Children’s International Festival. She was a pioneer in the travel industry marketing and selling travel packages (flight, hotels, and meals) from world renowned Cadena del Sol. She graduated university with a degree in special education. Rosy ran a management company that provided mammography services in the Forest Hills, NY area. She was instrumental in bringing to the company about 300 to 400 patients every month.

Rosy is a member of the New York State Association of Realtors (NYSAR), a member of the Long Island Board of Realtors (LIBOR), a member of the Multiple Listing Service of Long Island (MLSLI) and E. Certified. Rosy attended and graduated the prestigious Prudential school and Sweat Hogs seminar. She has been trained by top real estate trainers including marketing industry leader Ed Escovar. With less than 2 years as a full time Realtor, Rosy was the winner of the Shiny Star and Excellence award, winning the title as one of Top Producers in her office. She is a CBR (Certified Buyer Representative).

By regularly attending top conferences for realtors she stays ahead of the curve. Rosy lives and breathes Real Estate and providing excellent client service is her life calling….

Rosy has committed herself to the Sunshine Kids Project. The Sunshine Kids project is a non-profit organization dedicated to children with cancer. She contributes a portion of every sale to their cause.

Rosy is the mother to a most precious child. She lives with her husband, son, and family pet dog Lady in beautiful Bayside.

Vision Statement [Return to Top]
Defining achievement

A person’s home is a statement of his or her lifestyle. When a buyer looks at a potential property, he or she is looking for what represents who they are and what they want out of life, as an individual, as a family and as a professional. Realizing that, we are not just buying and selling real estate for our customers, we’re finding homes to fulfill dreams and define lifestyles.

Rosy and her team at Prudential use a direct marketing strategy designed to give your property optimum exposure to the market of potential buyers. We will also create brochures for events and use the latest e-marketing tools to do what it takes to sell your property. Our philosophy requires forming a close partnership between you the customer and the team at Prudential. We will strive towards common goals - your goals. Your goals are my top priority; our success depends on the success that we achieve for you fulfilling your goals.

Many people in this business will tell you what you want to hear. We’ll tell you the truth. Our objective is to provide you with the services to meet your goals. To do that, we’ll provide you with the marketing information and recommendations to give you the advantage. Throughout the process, we will also provide regular updates to suit your needs for information as well as prompt responses to any concerns or questions that you may have. We will always be available to you.

Top Five [Return to Top]

Outstanding Service
From the very first moment, you will sense the difference. We aim to provide a seamless and pleasant experience throughout your transaction. From listing through to closing, selling or buying, or even both, our professional service will take care of you from the very beginning through to completion of your goals. You can expect the best.

Your Goals
As our client, you and your goals are our top priority. Our success is dependent on the success that we achieve for you - fulfilling your goals

Communication
Many people in this business will tell you what you want to hear. We tell you the truth. Our objective is to provide you with the service you need to meet your goals. To do that, we give you the market information and recommendations to give YOU the advantage. Throughout the process, we also provide regular updates to suit your need for information as well as prompt responses to any concerns or questions that you may have. A member of the Rosy Chalif and Prudential team is always available to you.

Innovative Marketing
The Rosy Chalif and Prudential marketing strategy is designed to give your property optimum exposure to the market of potential buyers through direct targeted marketing, special events, and the latest e-marketing. We will do what it takes to sell your property.

Teamwork
Our philosophy requires that we form a close partnership between you, the client, and Rosy Chalif and Prudential. All group members work as one toward common goals-your goals. We will work as a team in order to reach the standard that we strive for.

Prudential Douglas Elliman Real Estate [Return to Top]
What distinguishes Prudential from others?

Locally owned and operated Prudential Douglas Elliman serves all areas from Manhattan to Montauk with over 66 conveniently located sales offices throughout the area and about 3300 agents working for you.$11.1 billion in sales volume, 11,500 transactions Prudential has more than 30 years of experience and comprehensive knowledge of local markets.

We also have a fully staffed relocation department both nationally and internationally, a marketing department, a new homes division, commercial properties, development sites, in-house mortgage and title services. Prudential participates in almost one out of every two homes sold through the greater Multiple Listing Service.

Home preferences and real estate needs vary from buyer to buyer, but what stays the same at Prudential Douglas Elliman is the commitment that each individual receives the highest level of personalized service and individual attention. Naturally, the company is proud of the large number of families who have chosen to place their faith and trust in the company, but feels its continuance is dependent not on its history, but on its performance and customer satisfaction in each and every transaction presently and in the future.

Exclusive Referral Network [Return to Top]

“Sometimes, it isn’t what you know, it’s who you know.”

And more importantly, it may be “who knows you”. Networking in the real estate business is one of the best ways to achieve success. Our best Network is our past clients who generate the majority of our business. In fact, referrals and repeat business with satisfied customers have constituted most of our business in past years.

Rosy Chalif and Prudential also have an extensive list of buyers who are currently in our database and are actively seeking real estate.

Our company is a member of the Prudential Referral Network which provides many out of town buyers for our group. We network with the best real estate agents in the New York area.

Our Commitment to Marketing Excellence [Return to Top]
Before we enter into a listing agreement with you, we will do the following:

Prepare a market analysis and price evaluation. One of the many ways we help to arrive at a fair price for your property is to look at the prices of similar properties in your area that have sold as well as the current property listings. We’ll review these with you, making comparisons and adjustments.

Assist in determining the Fair Market Value of your property. We provide statistical data such as average sale to list price percentages, average length of market time, seasonality of sales, location demand and a host of other factors that will allow you to arrive at the best market price for your property.

When you list with us, we will immediately begin implementing our strategic marketing plan to sell your property. Here are the steps:

I. We prepare your property for market by:

Offering suggestions to maximize your salability. Sometimes small changes can make a big impact. Based upon our experience, we will give you advice on how to improve the condition of your property to get a maximum sales price.

Discussing financing options. Some of the offers you may consider may contain terms other than cash. We can explain how sometimes being creative and open to other options may be to your benefit.

Gathering all pertinent documents. There are a LOT of documents involved in the process including the deed restrictions, covenants, association declarations and by-laws, right of refusals, leases and more.

We don’t wait until a contract is offered before we get these ready. A motivated buyer may want them immediately, so we assemble them in advance and have them readily available in our listing file for your property.

Obtaining mortgage information. For future buyer, approval of credit.

Procuring signed seller’s property disclosure. This is required by the state of New York and will be your representation to the potential buyer as to the condition of your property.

Taking professional photographs of the property. If a picture is worth a thousand words, a good picture of your property is worth thousands of dollars. Taking an unlimited number of digital photographs, then editing and enhancing them allows us to broadcast the home in all media, from print to e-marketing and MLS.

Install lockboxes. With your permission, we will affix our state of the art lockboxes to vacant properties so that other agents can view the property with their customers at their leisure with no disturbance to you. More visibility may result in a faster sale for you.

Provide agents with keys. We always keep in our office to make access for agents, inspectors, etc., as easy as possible- and the least disturbance for you.

Placing a yard sign. Where allowed, our signs have the telephone numbers necessary for prospective buyers to directly call our office or receive instant information about you property.

Installing a brochure box. When signs are permitted we attach brochure boxes with flyers about the property so that any interested potential buyer may access information immediately.

II. We maximize the market exposure of your property by:

Implementing a targeted marketing plan. We determine who the most likely buyers are for your property and target the majority of our efforts toward those potential buyers.

Designing professional postcards and flyer. This informational postcard and/or flyer will showcase your home with full color photographs of your property and contain information about features and benefits of the property. These will be used by all co-operating agents to demonstrate the home to potential buyers, and to send information out of town.

Submitting your property to the Multiple Listing Service. This allows the other tens of thousands members of the Board of Realtors and MLS to access all the information they may need to present your property to their customers.

We regularly advertise our properties in the following newspapers:

• The New York Times
• The Wall Street Journal
• Newsday
• Long Island Business News
• LI Realtor
• Dan’s Papers
• The New York Post
• The Real Deal
• Crain’s

Additionally, we frequently advertise in the following magazines:

• Profile
• The New York Times Magazine
• The New Yorker
• Quest
• Fine Homes International
• Dream Homes
• The Real Estate Book
• Harmon Homes
• Homes of the Hamptons
• Variety
• Hamptons Magazine
• Dan’s Style
• New York Magazine
• Avenue
• Architectural Digest

Luxury Homes and Properties [Return to Top]

To go that one step further, as we try to do, we also list select properties on this premier “showcase” website. LuxuryHomes.com features the world’s finest properties and the brokers who represent them. For your property, this adds another layer of exposure, adding several advantages:

• International exposure
• Premium advertising platform
• Globally Affiliated
• Professional Clientele
• Targeted at affluent buyers
• More promotion of your property 24/7
• Large referral network of luxury brokers
• #1 Search Engine listing for keyword “Luxury Homes”

Working together with you [Return to Top]

The marketing and sale of your property requires us to work together to get the job done.

Communication
We will be asking you for your reporting preferences. Our usual standard is to report to you with an update weekly, by whichever means you choose- we can call you, fax, e-mail or mail out paper copies - it really is up to you. We keep you informed of all marketing items, with copies for your own use at your request.

Most importantly, you may contact me at any time with any question- my commitment to service is a commitment to you.

Here is what we ask of you!

> Price your property competitively.
> Prepare your property to be in the best possible condition for showings.
> Cooperate in making access for showings as easy as possible for Realtors.
> Provide all pertinent information and documents requested by us.
> Disclose all information you know about your property.
> Complete and sign Seller’s Property Disclosure form.
> Be candid with your recommendations and suggestions at any time during the marketing process.
> When an offer comes in, listen to our advice. Be timely and diligent in your response. Expect to honor reasonable contingencies.
> Consider all offers individually. Be prepared to make reasonable compromises when necessary.
> Return all paperwork promptly.
> Plan to close on schedule as per the contract.

Showcasing Your Home [Return to Top]
Maximizing Your Home’s Potential for Sale

Simple Changes Can Impact How Quickly Your Property Sells and at What Price
Because we believe in always giving more service than expected, we will advise you to “stage” your home in its best possible light. This is provided to you with our compliments. We have years of experience in the local market and know that staging a home is critical in the selling process. We think it is the little details that often sell a property.

Many cosmetic changes can be made with minimal time and expense. Buyers will be comparing your property to competing properties. Below are a few practical tips to help your home stand out above the rest.

Unclutter
Eliminating clutter will make your property feel larger and brighter. If your property is uncluttered and neutral, prospective buyers can explore it comfortably and envision it with their own personal touches.

Repair
Making certain repairs will represent your property in a more positive light to prospective buyers, and can also add to its value. If you think something is too much trouble to fix, chances are the buyers will too.

Curbside Appeal

~ Keep the lawn mowed and the steps swept.
~ Store hoses neatly, be sure sprinklers don’t water walkways.
~ Apply fresh paint as needed and replace damaged bricks or wood siding
~ Repair gates, fences, sidewalks, and driveways.
~ Remove or replace dead or dying plants.
~ Cut back shrubs obscuring windows.
~ Add color with blooming flowers.
~ Clear yard of all debris.

We have a variety of resources available to you to help you prepare your home. Just ask for any of the following Rosy Chalif and Prudential publications, or look on our website for latest tips.

~ Preparing Your House for Sale
~ Curb Appeal
~ Style Tips

Certified Buyers Representative [Return to Top]
… And the buyer’s agent (CBR)

In my capacity as a Certified Buyer’s Representative, I represent you as the buyer and only you. I can represent you from the showing of the homes to the final closing transaction. That means that if I represent you and sell your home, if you decide to buy a new home I can represent you as a buyer with the same level of fiduciary and loyalty service as I represented you as a seller agent.

No matter where you find homes that attract your attention…

• In a local real estate magazine
• Via the Internet
• Other agents FOR SALE signs
• Other agents OPEN HOUSES
• From a friend
• A “ For Sale by Owner” sign
• Other Agents exclusive listing

I can sell any of them to you!

Most importantly, I can negotiate any offers for you. If you see a sign, an open house, or even hear about a property, I will provide you with the information on that property and make all the necessary arrangements for viewing.